"I say what everybody's thinking but is afraid to say"

Everyone who loves cheesesteaks knows that Geno's in Philly is the best, period. It seems that a sign in the window of Geno's drew the attention of the Philly Inquirer. The sign simply says, without excuses, that this is America and when ordering "Speak English".


Joey Vento is the owner of Geno's and the grandson of Italian immigrants. He put the sign up 6 months ago when the illegal immigration debate heated up.

The article has a clear open-borders slant but Joey makes no apologies and does not back down.

How do you say cheesesteak with in Spanish?

Joseph Vento, the owner of Geno's Steaks, doesn't know. And he doesn't care.

Just read the laminated signs, festooned with American eagles, at his South Philadelphia cheesesteak emporium: This is America. When Ordering, Speak English.

Vento's political statement - from a man whose Italian-born grandparents spoke only broken English - captures the anger and discontent felt by many Americans about illegal immigrants.

With a battle looming between the House and Senate on legalizing some immigration violators, the public backlash is framed by two complaints:

One, my grandparents came legally. How come these guys can't? And, two, my grandparents had to learn English. How come these guys don't?

"Go back to the 19th century, and play by those rules," said Vento, 66, whose grandfather became a U.S. citizen in 1921.

Joseph Vento's grandfather and namesake, a street-corner jeweler from Sicily, had trouble with English.

"They tried," Vento said of his grandparents. "They had a hard time. Look at the price they paid. They were limited."

The Ventos rarely left their South Philadelphia neighborhood. Now, in a way, the neighborhood has left the couple's descendants. Geno's sits at Ninth and Passyunk, the hub of Little Italy turned home to thousands of Mexicans.

Some try to order a cheesesteak. And it bugs Vento if they can't ask for American cheese, provolone or the classic - Cheez Whiz - without pointing.

"If you can't tell me what you want, I can't serve you," he said. "It's up to you. If you can't read, if you can't say the word cheese, how can I communicate with you - and why should I have to bend?

"I got a business to run."

Vento, who lives in Shamong, put up the signs when the immigration debate seized national headlines six months ago.

With Geno's Steaks tattooed on his arm, Vento is used to publicizing things, especially what's on his mind. Speak English signs also poster his Hummer. He has driven through South Philadelphia blaring through the SUV's P.A. system denunciations of neighborhood business owners who hire illegal immigrants.

"I say what everybody's thinking but is afraid to say," Vento said.

Vento is lashing out at that self-assertion by immigrants: "I don't want somebody coming here to change my culture to their culture," he said.

"They want us to adapt to these people. What do you mean, 'Press 1 for Spanish'? English, period. Case closed. End of discussion. You better make it the official language."

Nod to Michelle
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